Pre Christmas Joy & Post Christmas mundanity reflected in the adverts on Independent Television in the 1980's
Quite a long title. Could have been a dissertation for a Sociology Masters. But it's mine now.
At this time of year, oh so close to Christmas, it is inevitable that you reminisce about previous Christmasses, the excitement, the things you wanted so bad, the presents you got and the ones you wanted but never did get.
Then there were the adverts.
From mid-November through to December 24th (midday-ish??), if you were a child of the 70's or 80's then you will know that Independent Television in the UK was the Herald of Christmas, filling your face full of all the presents you ever wanted and generally keeping you aware that CHRISTMAS WAS COMING. Even when they weren't toy specific, you still got the buzz from all the iconography (Santa, Snow, Christmas Trees, People in Coats & Scarves pointing in awe at stuff etc etc)
Check it out;
Get the idea? Yup, I am pretty excited. Feeling the Christmas Spirit well up inside me. Now then, everything changes on Christmas Eve. The Companies don't need to spend their money making us excited about Christmas any more. The shops are shut. They won't open until AFTER Christmas.
As a Kid, you aren't that bothered about the lack of Christmas adverts on Christmas Eve (because you are too excited) or Christmas Day (too busy playing with stuff). However, from Boxing Day onwards, that post Christmas ennui begins to set in. All the lovely memories and presents are all (ahem) present & correct, but you start to get the feeling that the magic has evaporated. I feel that this can be best summed up by the absense of Christmas Adverts on the Television. The Christmas theme still abounds, but they don't want to sell us their Toys and stuff surrounded by Santa, Holly, Snow, Tinsel etc.... What you got was adverts for Holidays, for D.I.Y, for January Sales and for mundane products you didnt care about. You got stuff like this....
and just to heap on the misery....
Happy Christmas!!











